It’s the account of a lesser known place, in Rajasthan, that could have become the Dubai that we
know of. Only if the then residents would have prioritized culture and tradition over profits
and wealth.
In a customer facing business space, people power makes all the difference. Hence, using people
power as the concept was a no-brainer. The magic lies in how the team showcased people power.
Portrays the burning need for positioning the world’s largest archipelago in the minds of the
global tourist differently – a document that talk of the change from Tiger Tourism to Sundarban
Tourism.
